Cholayil
New channels for Medimix and Cuticura
Established Institutional, Modern Trade and CSD channels, opening additional revenue streams.
Best Business Growth Award ×236+ years of commercial experience
Unlocking potential. Creating lasting business value.
Business Consulting & Strategic Intervention
Sajiv Mathew helps start-ups and established businesses make better commercial decisions and move important priorities into action—combining senior counsel with focused, hands-on intervention when required.
HOW SAJIV HELPS
Strategy · Intervention · Execution
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THE OUTCOME
Stronger businessesbuilt to endure70+Cities scaled
300%Modern Trade sales growth
2×Best Business Growth Award
Professional journey
A career across consumer products, food, personal care and manufacturing.
Experience behind the work
A career built across markets, channels and businesses.
Across a career spanning 36+ years, Sajiv has worked in consumer products, food, personal care and contract manufacturing—building brands, creating channels and expanding distribution while leading sales organisations and developing strategic partnerships.
For the past 9 years, he has applied that operating experience through business consulting and focused intervention assignments for start-ups and established businesses.
Past achievements
Experience translated into business results.
A few examples of the commercial work that now informs Sajiv’s consulting and intervention assignments.
Lotte India
India launch and channel scale-up
Contributed to the India launch of Lotte Choco Pie and expanded Modern Trade, Institutional and CSD channels.
Modern Trade +300% · CSD +21%AVT Gavia Foods
National scale for Salsalito
Scaled the brand across 70+ cities while leading a 75+ member sales organisation.
40%+ annual growthKen Labs
B2B manufacturing partnerships
Built contract-manufacturing partnerships with AVA Cholayil Health Care, Cholayil and V Care Group.
Business developmentCurrent capabilities
Business consulting. Strategic intervention when needed.
Engagements are shaped around each requirement—from independent senior counsel to focused, contractual intervention where hands-on involvement adds value.
01
Business consulting
Senior counsel on business direction, commercial priorities and market opportunities, with particular strength in sales, channels, distribution and partnerships.
02
Focused intervention
Time-bound, hands-on involvement alongside management to address a defined business challenge and move agreed priorities into action.
How the engagement works
Structured around the business need.
The scope, level of involvement and duration are agreed to suit the mandate, without adding unnecessary complexity.
Understand
Assess the business context, opportunity and issue requiring attention.
Define
Agree the priorities, scope, outcomes and level of involvement.
Act
Advise, intervene or work alongside management—as the assignment requires.
Transition
Put clear ownership and direction in place so the business can sustain progress independently.
Experienced. Practical. Focused.
Senior involvement where it adds value.
The role can remain advisory or become hands-on for an agreed period. The objective is clear: better-informed decisions, disciplined execution and ownership within the business.
Start a conversation
Let’s discuss the opportunity ahead.
A focused initial conversation to understand the business, define the requirement and identify where Sajiv’s experience can add value.